Regional E-Commerce & Media Manager
O pozici
At STIHL, innovation doesn't stop with our products. We are continuously transforming the way customers discover, engage with, and purchase our solutions. To support this journey, we are looking for an experienced Regional eCommerce & Media Manager to lead digital growth across Eastern Europe.
In this high-impact regional role, you will shape eCommerce and media strategies, unlock new growth opportunities, and help local markets succeed in an increasingly digital world. Working closely with regional and global teams, you will influence business performance, strengthen digital capabilities, and drive sustainable growth across online channels.
Key Responsibilities
Driving sustainable growth of eCommerce business across Eastern European markets through dealer webshops, key online partners, and owned digital channels.
Developing and executing regional media strategies across online and offline channels.
Acting as the regional Center of Excellence for eCommerce and Media, providing frameworks, tools, and best practices to local sales and marketing teams.
Monitoring, analyzing, and optimizing digital performance, identifying growth opportunities, and implementing data-driven improvements across markets.
Strengthening digital capabilities of dealers and business partners while supporting the development of key online sales channels.
Improving customer journeys and conversion performance across digital touchpoints.
Collaborating closely with local, regional, and global Sales, Marketing, and eCommerce teams to ensure aligned and effective execution of digital initiatives.
What we expect
Master's degree in Marketing, Digital Marketing, Business Administration, Economics, or a related field.
Minimum 5 years of professional experience in digital marketing, eCommerce, or media management.
Proven experience in regional or multi-country environments, working closely with local and cross-functional teams.
Strong expertise in performance marketing, media planning, budget management, and digital performance optimization.
Understanding of key performance metrics.
Practical experience with web analytics and reporting tools.
Ability to translate data and market insights into commercial actions and business growth initiatives.
Excellent stakeholder management, communication, negotiation, and project management skills.
Strategic, business-oriented, analytical, and proactive mindset with a passion for digital growth and innovation.
Fluent English (B2/C1 or higher); German language skills will be an advantage.
What we offer
High-impact regional role within a global, premium brand.
Co-ownership of the marketing agenda.
Broad autonomy and decision-making influence over strategy, budget and execution.
Opportunity to shape marketing capabilities across developing markets and guide future market-entry initiatives.
Benefits
Stability of a well-established international company with a long-standing tradition
Friendly team
Employee discount on our products
Support and help from colleagues, company support for further personal development
Professional training, language courses
25 days of vacation + 3 Sick Days
13th salary
Fixed salary + performance-based bonuses
Contribution for recreation and leisure activities (Edenred)
Flexible working hours with the option of home office
Want to shape digital growth across Eastern Europe? Send us your CV at kariera@stihl.cz and start your journey with STIHL.