Channel Marketing Manager
O pozici
Requisition ID: 11
Region: IMEA (India, Middle East, Africa)
Country: Egypt
Company: 8800 GROHE Egypt Trading
Type of Employment: Limited Contract
Work Location: Hybrid
Working Hours: Full Time
Anticipated start date: 1 April 2025
About Us
GROHE is the world's leading provider of sanitary fittings and a global brand, dedicated to providing innovative water products. For many decades, GROHE has been committed to the brand values of technology, quality, design and sustainability that all illustrate GROHE's commitment to creating exceptional experiences and to delivering "Pure Freude an Wasser". With its engineering, innovation and design activities firmly anchored in Germany, GROHE products bear the badge of quality "Made in Germany", ultimately strengthening the customers’ confidence in the brand. In 2014, GROHE became part of the LIXIL Corporation, a publicly listed company on the Tokyo Stock Exchange.
Job description
About the Role:
The objective of this role is to lead, influence and execute integrated marketing initiatives across all the channels in our marketplace- B2B, B2C, D2C, traditional or online, targeting our customers in the wholesale and projects channels, as well as the key influencers (A&Ds, installers/plumbers) for the IMEA region that ensure profitable business and brand growth.
Primary Responsibilities:
Work with Leader, Marketing IMEA to translate business and marketing objectives and into channel plans that help to deliver aligned key results areas for the region.
Channel is broadly defined as retail and projects direct to consumers and also Lixil owned Experience Centres/showrooms.
Collaborate and align plans and A&P spend and ROIs with market leaders to ensure a good balance of immediate-term deliverables as well as longer term strategic brand and business foundations are laid.
Review and support business case preparation and approval process for markets.
Align new product launch plans with the Product Management team, and then formulate channel launch plans and execution in the markets.
Partner with sales management colleagues to strengthen customer experience and distribution in existing and new sales channels.
Work with sales teams to design and deliver efficient marketing programs, with special attention on trade marketing, web marketing and new product launch processes and activities
Study, assess and evaluate consumer and customer behaviour; conduct market research and identify key insights
Analyse market intelligence to monitor competitor and market trends
Expand and build the brand relationship with consumers, influencers and within our distribution partners
Implement HQ Marketing Communications plans in a way that reflects the brand positioning and target audiences, and ensure execution across all sales channels via the sales and marketing teams
Provide high quality information and analysis on campaign results and return on investment; conduct business and competitive analysis to inform field operating decisions and to evaluate product and service mix
Work with PR advisors to create feature opportunities and maximize coverage within budget aligned with strategy and brand identity
Lead and inspire a team of diversified talents who are based in the markets to ensure all plans are executed seamlessly, end-to-end.
Collaborate and work with regional subject matter experts in PR and Some, Brand and Experiential, digital marketing, and influencers program lead to ensure all channel plans are co-created and executed accordingly.
Discuss CAPEX planning with market leader and formalize execution plan with team members to deliver set ROI
Monthly A&P spend update for the region and reconciliation with finance to ensure accuracy
Track MAT/SAT in Salesforce.
Qualifications and Education:
B.Sc. or equivalent degree in marketing, business administration or economics.
Professional Marketing qualification, MBA or comparable with focus on finance is a plus.
Minimum 8+ years of experience in marketing roles with at least 3 years of experience in senior management positions.
Excellent communication and presentation skills, with the ability to translate complex data into actionable insights.
Extensive experience in managing diverse teams and stakeholders across different geographies.
Fluent English, written and spoken, is essential, working knowledge of French is considered a plus.
Experience:
At least 7 years of experience in Marketing, preferably from the sanitary ware, consumer electronics or B2B industry.
Experience in managing most or all elements of the marketing mix
Demonstrate success at working in a fast-paced, rapidly growing, highly competitive, and deadline-oriented environment whilst maintaining Lixil’s quality and reputation for excellence.
Service oriented approach with solid experience in commercial business partnering.