Marketing Activation Specialist
O pozici
Requisition ID: 133
Region: Europe
Country: Hungary
Company: LE_0146-Grohe Hungary Kft
Type of Employment: Bachelor-/Master-/Diploma-Thesis
Work Location: Hybrid
Working Hours: Full Time
Anticipated start date: 1 June 2025
About Us
GROHE is the world's leading provider of sanitary fittings and a global brand, dedicated to providing innovative water products. For many decades, GROHE has been committed to the brand values of technology, quality, design and sustainability that all illustrate GROHE's commitment to creating exceptional experiences and to delivering "Pure Freude an Wasser". With its engineering, innovation and design activities firmly anchored in Germany, GROHE products bear the badge of quality "Made in Germany", ultimately strengthening the customers’ confidence in the brand. In 2014, GROHE became part of the LIXIL Corporation, a publicly listed company on the Tokyo Stock Exchange.
Job description
Your Responsibilities:
Plan and execute multichannel marketing campaigns (offline and online) with a focus on driving demand, increasing conversions at point of sale, and strengthening the brand.
Localize centrally available assets for the specific market context, ensuring both brand consistency and relevancy, including web contents (banners, website landing page any other web content), printed brochures and case studies together with the sales team to fully support the set Company Strategy
Oversee multiple concurrent projects, particularly around product activation and physical placement, balancing in-house and outsourced efforts (e.g., agencies, freelancers).
Collaborate closely with the Sales team, including active participation in customer meetings, to capture insights that shape marketing approaches.
Provide feedback to HQ on market needs, trends, and campaign performance, facilitating effective use of shared resources and tools.
Manage the A&P and CAPEX budget, allocating funds wisely across diverse activities and channels, and tracking spend against returns.
Monitor and analyze campaign outcomes using appropriate analytics tools, refining strategies to maximize effectiveness.
Maintain brand alignment across all customer touchpoints by adhering to company guidelines and best practices.
Collect data, check and analyze consumer behavior and adjust email and advertising campaigns accordingly
Operate independently, without direct team-management responsibilities, but effectively coordinate with cross-functional stakeholders.
Work according to the overall LIXIL behaviors of “Work with Respect”; “Do the right thing” and “Experiment and learn”
In cooperation with internal and external stakeholders ensure LIXIL’s long term Goal of “Provide sustainable growth”
Apply if:
3-5 years of marketing experience, focusing on brand or product activation, campaign deployment, and cross-channel promotion.
Hands-on expertise with physical activations, such as product placement in retail or event settings.
Strong project management skills to handle multiple projects simultaneously
Proven ability to localize marketing assets, ensuring relevance while maintaining global brand consistency.
Budget management experience (A&P) with improving ROI (return on investment) mindset
Comfortable working independently without a formal team-management remit.
High level ability for cooperating and working in Matrix organization,
Sufficient knowledge in Microsoft Office, Google applications
Knowledge of analytics tools (e.g., Google Analytics) and working with CRM will be a strong asset
The ability to build reports to monitor key clients and activities.
Excellent collaboration and communication, especially with Sales and HQ stakeholders; willingness to join customer meetings.
Proactive, solution-oriented mindset, self-motivated