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Because you know how to lead – and you're ready to do it on a bigger scale

At Primark, we do things our way – with passion, care and high standards. For over 50 years, we’ve been creating stores that people love to visit – with the latest trends at affordable prices and an atmosphere that sets us apart.

Caring. Dynamic. Together. These are our values. If they resonate with you – Primark might just be your place.

Why join us?

As an Area Manager at Primark, you’ll have the autonomy to shape the performance of multiple stores in a dynamic, cross-market environment, lead high-performing teams and make a real impact on our business across the Czech Republic and Slovakia. We’ll support you with the tools, training and trust you need to thrive.

• Autonomy and Influence: You’ll act as a key voice in our regional leadership team, coaching Store Managers to deliver exceptional commercial results. Your decisions will shape team culture and customer satisfaction across your area.
• Collaborative Culture: Join a community of Area Managers and Store Managers who share insights, celebrate wins and collaborate to continuously improve. You’ll be part of a culture that values open communication, feedback and shared success.
• Diversity That Connects: We’re proud of our inclusive culture. At Primark, everyone can be themselves – and we believe our differences make us stronger.
• Competitive Package & Benefits: We offer a stable employment contract, attractive salary and a comprehensive benefits package designed to support your lifestyle and leadership journey.

This role is tailor-made for you if you want to:

• Lead a portfolio of large-format stores across the Czech Republic and Slovakia, each with significant size, complexity and high customer footfall, including a flagship store in Prague Wenceslas Square with over 200 colleagues and 30 managers.
• Inspire and coach Store Managers to build engaged, high-performing teams and deliver strong results.
• Influence the customer experience across your region, ensuring consistency, excellence and innovation.
• Champion operational excellence – from stock and cost control to health & safety and compliance.
• Make strategic decisions based on data, market trends and customer insights to drive continuous improvement.
• Be a visible leader, supporting your teams on the ground and acting as a brand ambassador for Primark.
• Foster a culture of collaboration, development and inclusion aligned with Primark’s values.
• Lead succession planning and talent development, creating a pipeline of future leaders.

You’re a great fit if you:

• Bring solid senior retail leadership experience, ideally as an Area or Regional Manager in a matrix organisation within the retail sector, where you've successfully led multi-site operations and driven commercial results.
• Have previous hands-on experience as a Store Manager in a fast-paced, high-volume retail environment, giving you a deep understanding of store-level challenges and opportunities.
• Know how to lead large, diverse teams across different locations – and you’re passionate about developing talent, building strong, collaborative cultures and empowering others to grow.
• Think commercially and act strategically, with strong analytical skills and a proven ability to interpret data, identify trends and make decisions that improve performance.
• Are a confident decision-maker, able to prioritise effectively, adapt to changing circumstances and lead teams through transformation and growth.
• Thrive in dynamic environments, where agility, resilience and a proactive mindset are key to success.
• Are ready to travel frequently across the Czech Republic and Slovakia, supporting your teams on the ground and staying close to the business.
• Communicate fluently in Czech and have advanced English skills. Knowledge of Slovak is an advantage.
• Are open to completing your induction in another country.

APPLY NOW! APPLY NOW! Please upload your CV in English.

Don’t wait – join us and lead your area your way.

Because with Primark, you can go further – for your team and for yourself.