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Because you know how to shape culture – and you're ready to do it on a bigger scale

At Primark, we do things our way – with passion, care and high standards. For over 50 years, we’ve been creating stores that people love to visit – with the latest trends at affordable prices and an atmosphere that sets us apart.

Caring. Dynamic. Together. These are our values. If they resonate with you – Primark might just be your place.

Why join us?

As a People & Culture Area Business Partner, you’ll play a strategic role in shaping the colleague experience across the Czech Republic and Slovakia. Partnering closely with the Area Manager and in-store P&C teams, you’ll influence leadership capability, drive engagement and embed our people strategy in every store.

• Grow as a Trusted Advisor
• This role gives you the opportunity to operate as a strategic partner to retail leadership, advising on everything from talent and succession to engagement and organisational change. You’ll be seen, heard and valued.
• Lead with Autonomy
• You’ll have the freedom to shape how people and culture are delivered across your area, backed by a clear strategy and the trust to make decisions that matter.
• Develop Your Career Across Borders
• You’ll collaborate with leaders across Central and Eastern Europe, participate in regional initiatives and gain exposure to global programmes.
• Collaborative Culture
• Join a community of P&C Area Business Partners who share insights, celebrate wins and collaborate to continuously improve. You’ll be part of a culture that values open communication, feedback and shared success.
• Competitive Package & Benefits
• We offer a stable employment contract, attractive salary and a comprehensive benefits package tailored to support your lifestyle and leadership journey.

This role is tailor-made for you if you want to:

• Provide strategic advice on the people priorities, process and best practice across region, where Primark continues to scale operations and invest in teams.
• Collaborate effectively with the Head of P&C CEE, Area Manager and other teams ensure consistent and high-quality delivery of the People & Culture agenda.
• Own the implementation of the People & Culture strategy and purpose across all stores in the region.
• Support the development of a strong organisational culture and embed company values at the store level.
• Understand local culture and challenges to identify and implement tailored solutions.
• Act as the first point of contact for all People & Culture-related topics in the Czech Republic and Slovakia.
• Coach and develop the retail team, focusing on leadership capability and strong people management skills.
• Provide professional guidance and development to in-store P&C teams to enhance functional expertise.
• Use data, insights, and research to support decision-making and align P&C priorities with business goals.
• Lead recruitment and onboarding processes for key roles in the region.
• Ensure governance and compliance with people policies, processes and legal/regulatory standards across the region.
• Drive people transformation projects that enable growth, simplify processes and support leaders through change.

What you’ll bring?

• Proven HR leadership experience in a multinational environment (1,000+ employees), including several years as an HR Manager, with a key role in strategic decision-making at the country level.
• Experience as a Regional or Area Business Partner within the retail sector, preferably in a matrix organisation.
• A strategic thinker, comfortable operating in environments with ambiguity and change.
• Strong communication skills, with the ability to influence and engage stakeholders at all levels.
• Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Strong analytical and problem-solving skills, with a high level of commercial awareness.
• People focused, able to build strong relationships at all levels of the organisation. Honest and respectful in all interactions.
• Solid understanding and hands-on experience with Czech and Slovak employment legislation.
• Fluency in Czech and advanced proficiency in English. Knowledge of Slovak is an advantage.
• Willingness and ability to travel frequently across the Czech Republic, Slovakia and regular visits to the regional office in Warsaw.
• Open to have Induction training in another country.

APPLY NOW! APPLY NOW! Please upload your CV in English.

Don’t wait – join us and shape the future of Primark people strategy in your region.

Because with Primark, you can go further – for your teams and for yourself.