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The Global Marketing Program Lead will play a vital role in supporting the company’s global marketing efforts. This individual will collaborate closely with the CMO to support development of Marketing & Design Lab plans, campaigns, oversee day-to-day execution and support eCommerce as needed. They will ensure brand consistency, operational discipline, creative, on-time and efficient omni-channel program excellence across global markets while working with cross-functional teams. We are looking for a driven, highly flexible and highly organized individual with high growth potential to establish this important role. 

Key Responsibilities

• Program Development & Execution

Support the CMO in building and executing integrated marketing programs that drive brand awareness, partner engagement, consumer demand and store traffic - on-time and on-budget. Includes creating customer journeys, working in Salesforce, as well as organizing teams and tracking progress.

• Results Analysis

Analyze marketing program results, including eCommerce as needed, develop insights to guide future plans and activities.

• Planning & Coordination

Assist in creating and driving detailed marketing plans, timelines, and budgets; track progress and ensure timely execution.

• Cross-Functional Collaboration

Partner with Finance, Operations, Purchasing, Sales, the Store Design Lab, and other internal teams to align marketing initiatives with business priorities and processes.

• Operational Oversight

Manage daily execution of marketing activities, ensuring smooth coordination across global stakeholders and maintaining up-to-date communication with CMO.

• Global Perspective

Support the development of marketing strategies tailored to international markets while respecting brand heritage and local execution needs.

• Innovation & Continuous Improvement

Contribute fresh ideas for storytelling, digital activations (including social media), consumer and B2B journeys, retail marketing, and consumer engagement.

• People Leadership

Oversee the activities of Marketing and Design Lab team.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field.

• A few years of marketing experience, ideally in premium or luxury consumer brands.

• Some people management and leadership experience.

• Strong project management skills with ability to juggle multiple priorities and break down large projects into executable tasks and timelines.

• Excellent communication skills and effective at keeping CMO updated and other organizational stakeholders informed (eg., sales); fluent in English.

• Collaborative mindset with proven ability to work cross-functionally and keep stakeholders in the loop.

• Global outlook and willingness to travel internationally (approx. once per quarter or as needed). Personal Attributes

• Passionate about luxury craftsmanship.

• Hands-on, detail-oriented, and comfortable working in a fast-moving environment.

• Strategic thinker with the ability to translate ideas into actionable plans.

• Willingness to learn the product deeply.

• Commitment to drive results for Hästens and its retail stores & Partners.

• Adaptable and resilient, able to balance tradition with modern marketing practices.

Location: Flexible - Köping, Sweden is the office location and site of the historic Hästens Dream factory

Reports To: Chief Marketing Officer (CMO)

Travel: Global travel approximately once per quarter or as needed

Area of opportunity GLOBAL MARKETING & DESIGN LAB

Role Global Marketing Program Director

Locations Köping