123pracovat

We’re looking for a Marketing Manager with deep curiosity for automation, CRM, and data-driven growth, who knows how to turn ideas into repeatable, high-performance acquisition and retention systems.

Místo: Prague or Bratislava, Remote

Termín nástupu: ASAP

Webglobe is a leading digital service provider in the region, serving 120,000+ customers and scaling fast. We’re looking for a Marketing Manager with deep curiosity for automation, CRM, and data-driven growth, who knows how to turn ideas into repeatable, high-performance acquisition and retention systems. 

This role goes beyond launching campaigns; you’ll help engineer the marketing stack that fuels revenue. From Hubspot automation workflows and lifecycle journeys, to lead scoring models, multi-channel automation, and RevOps collaboration you’ll operate where creativity meets data, and where growth becomes measurable. 

If you’re excited by building scalable operations for a challenger brand becoming a market leader, this is your chance. 

Key responsibilities

• Build and optimize automation workflows (lead nurturing, onboarding, re-engagement, upsell) 

• Develop lead scoring models to improve Sales alignment and prioritize intent audiences 

• Support RevOps processes (data quality, lifecycle stage definitions, funnel health, routing rules). 

• Improve customer journey touchpoints through triggered emails, behavioural nudges, and personalized flows 

• Work with Product and Sales to ensure CRM workflows reflect accurate offers, lifecycle stages, and business rules

• Effectively communicate upcoming changes and activities to key company stakeholders

• Co-create and execute multi-channel marketing plans by segment and product line

• Own performance for assigned campaigns, including planning, execution, reporting, and P&L

• Analyze funnel data, attribution insights, and cohort metrics to optimize performance

• Create briefs, coordinate execution, and ensure campaigns launch at quality

• Manage the marketing calendar (promotions, product launches, brand campaigns)

• Identify growth opportunities and emerging trends across acquisition, retention, and automation

Desired qualifications and experience

• 5+ years of experience in digital/integrated marketing, preferably in tech / data-driven industries

• Hands-on experience with CRM and automation platforms  (HubSpot, MailKit, or similar tools).

• Solid understanding of lead scoring, lifecycle stages, nurturing flows, segmentation, and customer journeys

• Comfortable with analytics (GA4, Looker Studio, data dashboards, KPI tracking)

• Ability to structure campaigns, write clear briefs, and align cross-functional teams across Sales, Product, Dev

• Experience with strategy planning, budgeting, calendars, and iterative optimization

• English proficiency and Slovak or Czech native speaker

What you can expect

• A friendly and informal atmosphere in a fast-growing market leader

• Competitive compensation and benefits (incl. Multisport card)

• Laptop and mobile phone

• A great place to learn and boost your career

• Possibility to work remotely or from any of our six offices in Czechia or Slovakia

• Flexible working hours