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Why This Role Matters

As our Pet Specialty Activation Partner, you’ll be the key link between marketing and sales in the Independent Pet Specialty channel.
Your mission is to strengthen our brands’ presence in pet shops, specialty stores, breeders’ networks, and pet wholesalers, ensuring that our products stand out where true pet lovers shop.

This role is about bringing brands to life at the point of decision. You’ll work with highly engaged retail partners who know pets inside out, and you’ll help translate our brand strategy into meaningful, effective in-store activations tailored to the specialty environment.

You’ll combine strategy, creativity, execution, and analytics, working closely with sales teams in the Czech Republic and export markets to activate our brands in a way that feels authentic, premium, and commercially effective.

What You’ll Do

Brand Activation & Campaign Management

• Create and execute activation plans for independent pet specialty customers
• Prepare, implement, and evaluate in-store campaigns, promotions, and POS materials
• Ensure strong brand visibility and consistent communication in pet specialty stores
• Drive differentiation and premium perception in highly competitive shelf environments

Strategic Collaboration

• Work closely with the marketing team on brand strategy and new product launches
• Partner with sales teams focused on independent and specialty channels
• Translate marketing vision into practical, sales-driven execution
• Prepare clear and inspiring presentations for internal and external partners

Analytics & Optimization

• Analyze campaign performance and propose improvements to increase ROI
• Take ownership of defined marketing objectives within the pet specialty channel
• Evaluate the effectiveness of activations and promotional mechanics
• Regularly report on activities, results, and market insights

Partnership Management

• Collaborate with agencies, suppliers, wholesalers, and pet specialty retailers
• Build long-term relationships with key independent market partners
• Support negotiations and implementation of trade marketing initiatives
• Ensure flawless execution from idea to in-store reality

Who You Are

Essential

• 3–5 years of experience in trade marketing, category management, or sales
• (ideally FMCG, pet food, or retail)
• Strong understanding of independent retail and pet specialty dynamics
• Hands-on experience with in-store activations and promotional campaigns
• Excellent communication and presentation skills
• Fluent in Czech and English
• Strong MS Office skills (Excel, PowerPoint)
• Analytical mindset with the ability to turn data into action

What Makes You Stand Out

• You genuinely love pets (or will very quickly fall in love with them)
• You understand what matters to pet specialty retailers and their customers
• You combine creativity with commercial thinking
• You’re flexible and comfortable in a fast-changing environment
• You naturally connect people, ideas, and teams
• You’re hands-on and not afraid to dive into execution details
• You bring energy, enthusiasm, and ownership to your work

What We Offer

The Opportunity

• Activate premium pet food brands loved by pet parents worldwide
• Work in the emotional and fast-growing pet specialty market
• Gain end-to-end experience across strategy, activation, and execution
• Influence how our brands live in independent retail environments
• Be part of a mission that truly matters – keeping pets healthy and happy

The Environment

• Office in Chrášťany (Prague area) with a friendly, passionate team
• Bring your dog to work (yes, really ????)
• Competitive salary and benefits
• Flexible working arrangements – we value results, not face time

The Culture

• Family-business warmth with international ambition
• High level of trust, autonomy, and responsibility
• Close cooperation with sales and marketing teams
• International colleagues who’ve become friends
• Balance between strategic thinking and hands-on execution

Our Commitment

We’re committed to sustainability – from recyclable packaging to reducing CO₂ emissions and using more sustainable ingredients.
We believe in treating people, animals, and the planet with respect. Our growth is built on our team, and we never forget that.

Ready to Join the Pack?

If you’re excited about activating premium pet food brands in the pet specialty channel, building strong partnerships with independent retailers, and working in a company that grows without losing its soul, we’d love to hear from you.

Send us your CV and tell us why VAFO feels like home – and don’t forget to tell us about your pets ????????

Apply now and become part of the VAFO family.