123pracovat

Pracovní nabídka

About the Role

We are looking for a commercially driven Marketing Manager to lead and execute impactful marketing strategies across markets. This role combines strategic thinking with hands-on execution, with a strong focus on driving revenue, customer growth, and brand performance.

You will work cross-functionally to deliver integrated campaigns, optimize marketing investments, and create a seamless customer experience across all channels.

What You’ll Do

Strategy & Campaign Execution

• Plan and execute end-to-end marketing strategies, including product launches, promotional campaigns, and brand initiatives
• Adapt global marketing strategies to local markets, ensuring strong commercial impact
• Drive consistent and high-performing brand communication across all touchpoints

Cross-Functional Collaboration

• Coordinate closely with sales, retail, wholesale, e-commerce, and buying teams to ensure alignment
• Partner with performance marketing and CRM teams to maximize revenue, customer acquisition, and retention

Performance & Budget Management

• Own and manage marketing budgets with a strong focus on ROI and efficiency
• Define, track, and optimize key performance metrics (KPIs)

Customer Growth & CRM

• Support the development and execution of CRM strategies, including customer segmentation and lifecycle management
• Drive growth and monetization of the customer database
• Contribute to loyalty programs and mobile app engagement initiatives

Channel Integration & Growth Initiatives

• Integrate all marketing channels (retail, e-commerce, social media, CRM, newsletters, push notifications) into a cohesive 360° strategy
• Support retail and wholesale with traffic-driving campaigns
• Develop and scale affiliate, influencer, and ambassador programs

Market & Trend Analysis

• Monitor market trends, competitor activity, and customer behavior within the fashion segment
• Use insights to continuously optimize marketing performance

What We’re Looking For

• Proven experience in marketing within fashion, retail, or e-commerce
• Strong balance of strategic thinking and hands-on execution
• Solid commercial mindset with a deep understanding of performance metrics (ROI, KPIs, acquisition, retention)
• Experience with CRM systems, performance marketing, and data analysis
• Ability to manage multiple projects and stakeholders across markets
• Strong understanding of both brand building and revenue-driven marketing
• Proactive, ownership-driven, and results-oriented
• English proficiency at B2 level or higher

Your Background

• University degree in Marketing, Economics, or a related field (or equivalent experience)
• Relevant experience in a similar role, ideally within fashion, retail, or e-commerce

What We Offer

• Opportunities for career growth and continuous personal development
• Competitive salary aligned with your experience
• Flexible start date (immediate start preferred or by agreement)
• Modern offices located in Smíchov
• Breakfast provided in the office twice a week
• Multisport card and additional attractive benefits