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We’re looking for an experienced CRM Specialist to join our marketing team and help us bring more structure, ownership, and orchestration into customer communication at Eurowag.

This role sits at the center of multiple teams and initiatives. You’ll not only execute campaigns in Bloomreach but also act as a coordinator across stakeholders, helping us reduce chaos, improve targeting, and deliver a consistent customer experience especially as we scale Eurowag Office, our new digital platform.

Why this role matters?
We’re currently running many overlapping initiatives across teams, which creates inefficiencies and inconsistent customer experience. This role is key to bringing order into that system.
With the launch of Eurowag Office, CRM orchestration becomes even more critical - you’ll play a central role in shaping how we communicate with customers across channels and touchpoints.
 
What can you expect?

• A central, high - impact role across marketing and product
• Ownership and space to shape how CRM is done in the company
• Collaboration with multiple teams and senior stakeholders
• Opportunity to work on a growing digital platform (Eurowag Office)

Job requirements

• 3+ years of hands - on experience with Bloomreach (this is a must)
• Strong understanding of CRM, lifecycle marketing, and campaign orchestration
• Experience coordinating projects or stakeholders (you don’t have to be a formal PM, but you need to run things)
• Good technical understanding: working with data (segments, events, attributes)
• basic understanding of APIs, integrations, and data flows
• Ability to bring structure into messy environments and drive alignment
• Strong communication skills - you’ll work across multiple teams

Nice to have

• Experience with B2B communication
• Experience with mobile apps, in - app messaging, or digital platforms
• Familiarity with customer journey mapping and omnichannel orchestration

Job responsibilities

• Managing and executing CRM campaigns across channels (email, push, in - app, etc.) using Bloomreach
• Coordinating campaign planning and alignment across teams (product, customer success, sales, etc.)
• Acting as a project manager for CRM initiatives - keeping things on track, aligned, and prioritized
• Designing and orchestrating customer journeys, especially within Eurowag Office
• Improving communication efficiency (reducing overlaps, aligning messaging, respecting frequency policies)
• Working closely with data and tech teams on segmentation, triggers, and integrations
• Ensuring campaigns are properly set up, tested, and evaluated

Job benefits
We care about your well-being and professional growth. Here’s what we offer to make your experience with us truly rewarding:

Work-Life Balance: Enjoy flexible hours, the option to work from home, 5 weeks of vacation, 3 health days, and an extra day off to celebrate our company’s anniversary.

Benefits Package: Contribution to flexible benefits (Benefit Plus) that you can use for things like technology, multi-sport card, beauty, sports, travel, health services, or even pension contributions.

Rewards & Development: Earn up to 1000€ for referring a new colleague, access to online development platforms, and enjoy performance-based bonuses. You’ll also have a personal budget to choose courses or conferences that help you grow professionally.

Supportive Environment: Take a day off to volunteer, use our free anonymous psychological counseling service, and enjoy access to our company’s products.

Modern Workplace: Work in a comfortable office with ergonomic furniture, a sunny summer terrace, and plenty of perks like free coffee, tea, and fresh orange juice daily. Our office is pet- and kid-friendly, has no dress code, and offers a discount at the on-site restaurant. You can also park nearby at a discounted rate.

Community & Well-Being: Join in on philanthropy projects, where you can support a charity or non-profit organization of your choice with company-matched donations. Have fun at our team-building events, hackathons, Christmas parties, or summer celebrations.

Diversity & Inclusion: We’re committed to creating a workplace where everyone feels welcome, with fair recruitment practices that offer opportunities to all.