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Marketing Director, Sports & Fashion CEE

Brand Marketing Leadership | with cross-brand coordination across select CEE markets

Location: Prague, Czech Republic (Group hub) | Scope: Central & Eastern Europe | Reports to: CEO

ABOUT THE ROLE

We're looking for a Marketing Director to own the brands and marketing agenda for Central and Eastern European markets. You'll be the driving force behind how the brands show up locally – translating global brand strategy into campaigns, retail experiences and digital activations that resonate with consumers in each market.

Because several CS Apparel Group markets carry more than one of our five brands, this role also carries a coordination mandate: where your brand's footprint overlaps with our other brands – in shared retail locations, media markets or campaign moments – you'll align plans with the relevant brand and OPS teams so the group shows up coherently and efficiently.

WHAT YOU'LL DO

• Own your brand's marketing strategy and budget across CEE, setting priorities market by market and holding the line on brand consistency.
• Localise global and regional brand campaigns for CEE audiences, briefing and steering creative, media and PR agencies to deliver work worthy of the brand.
• Build and lead the CEE marketing team, and act as the senior marketing partner to local country/brand managers.
• Align marketing plans across the three sales channels – e-commerce, retail and wholesale – working closely with the shared B2C platform, retail and Performance Marketing teams.
• Own the CEE marketing budget: planning, allocation, and ROI reporting back to business unit managers.
• Use BI and performance data (via the group's Power BI stack) to measure campaign impact and sharpen future investment.
• Lead the marketing team in the Prague head office, as well as remote management of teammates in end markets.

WHAT YOU BRING

• 5+ years in brand or marketing leadership roles, ideally within sports, sportswear, fashion or lifestyle retail.
• A track record of running marketing across multiple markets or a region – CEE experience is a strong plus.
• Experience leading and developing a marketing team, and operating comfortably in a matrixed organisation with shared central functions.
• Confidence managing a P&L and defending marketing investment with data, not just instinct.
• Strong stakeholder management skills – you'll work daily with global/EMEA brand teams, local country teams, and shared group functions.
• Fluent English is required.
• Willingness to travel regularly across CEE markets.

WHAT WE OFFER

• A genuine leadership mandate: the chance to shape how a global brand grows in an entire region, backed by a stable, established retail group.
• A multi-brand environment that's rare in the market – exposure to five distinct brand cultures under one roof.
• Direct access to group-wide data, BI and shared functions, so you can focus on brand and market decisions rather than reinventing infrastructure.
• Startup mindset – a collaborative, non-bureaucratic organisation built to support brand teams, not slow them down.
• Competitive compensation aligned with a senior leadership role, plus other benefits linked to our company culture (Multisport, home office, informal communication, a young, progressive team).

HOW TO APPLY
Send your CV and a short note on why this role interests you to [RECRUITMENT EMAIL / LINK]. We review applications on a rolling basis – early applications are encouraged.