DACH Social Media Specialist (Prague location)
O pozici
Marketing
Plný úvazek
Praha
Social Media & Content Specialist - DACH
Location: Prague
Type: Fulltime, HPP
About Vilgain
We are Vilgain - a fastgrowing food and lifestyle company on a mission to change the way people think about food.
We make highquality products with clean, functional ingredients and without unnecessary additives. Today, we have 600+ people across Prague, Brno and London and sell our products in 12+ markets across Europe and beyond.
We’re growing quickly and building our presence across international markets. Now, we’re looking for someone to take ownership of our social media and content growth in DACH.
About the team
You’ll join the Marketing team and work closely with our DACH, Influencer and Creative teams.
You’ll be responsible for building Vilgain’s organic social presence across Germany, Austria and Switzerland, with each market requiring its own approach to creators, competitors, content and language.
Your mission
Your mission is to build Vilgain’s organic social presence in DACH from the ground up and turn it into a meaningful growth channel.
You’ll own our German Instagram channel, launch dedicated Austrian and Swiss channels, and build our presence on TikTok and YouTube - platforms where Vilgain is currently not active in DACH.
What will you do?
Own the organic social strategy for Germany, Austria and Switzerland
Grow the German Instagram channel to 50,000 followers by the end of the year
Launch and grow dedicated Instagram channels for Austria and Switzerland
Launch Vilgain on TikTok and YouTube across DACH
Develop marketspecific content based on local trends, competitors, creators and language
Turn existing influencer content and assets into reusable content for our owned channels
Work closely with influencers and the creative team to identify content with strong organic potential
Plan, create and publish content across relevant platforms
Track performance and continuously improve content based on data
Build organic social into a scalable acquisition and brandbuilding channel for DACH
What do we expect from you?
Experience in social media and content creation, ideally with a strong focus on Instagram, TikTok and/or YouTube
Nativelevel German and a strong understanding of Germanspeaking audiences
A good eye for what makes content engaging and shareable
Strong understanding of the DACH creator and social media landscape
Ability to combine creativity with data and performance thinking
Handson mindset - you’re comfortable coming up with an idea, creating it, publishing it and analysing the result
Strong ownership and ability to work independently
Interest in food, health, fitness or lifestyle is a plus
How will we measure your success?
German Instagram reaching 50,000 followers by yearend
Austrian and Swiss Instagram channels successfully launched and growing
TikTok and YouTube launched and generating consistent content and reach
Organic social becoming a measurable revenue channel in DACH
Your first 3 months
By the end of your first three months, we expect you to understand the DACH social landscape, establish the content strategy, build a clear publishing system and have the first channels and formats up and running with measurable traction.
Think this could be you? We’d love to hear from you!
PS: Please share your portfolio