123pracovat

Key Responsibilities

1. Annual content calendar

• Planning of global content themes and priorities

• Definition of seasonal and campaign-driven content moments

• Coordination of content needs across regions and channels

• Alignment with campaign launches and business priorities

2. Global to market implementation

• Alignment of global brand priorities with regional marketing teams

• Coordination of regional inputs into global initiatives

• Facilitation of cross-market best practice sharing

3. Brand council management

• Planning & coordination of recurring brand council forums

• Agenda setting aligned to strategic priorities

• Follow-up on decisions, actions, and regional implementation

Váš profil

•  8-10 years of experience in marketing, brand management, or strategy roles within multinational companies, or equivalent consulting/agency experience with global clients. Some experience within FMCG marketing would be an advantage.

• At least 4-5 years of experience in a regional or local marketing role with responsibility over business analysis, marketing plan development and media plan execution. 

• Should have presented and influenced multiple stakeholder

• Bachelor's Degree in either Business, Marketing or Engineering

• Proven track record of working with consumer insights and market research to inform marketing or business strategies.

• Experience on:

  • Structured thinking - strong analytical ability to distill large, complex data sets into clear insights and recommendations                                                                            

  • Expertise in transforming insights into strategic brand direction - ability to interepret qualitative and quantitative data

  • Marketing - knowledge of integrated marketing campaigns, media strategy, and contentdevelopment

  • Global / Multi-Market Experience - understanding of cultural differences, local market dynamics, and how to balance global consistency with local relevance

  • Proficiency in leveraging digital platforms and AI tools for brand governance and content deployment                                                                                                    

  • Presentation & Storytelling - ability to translate insights and strategies into compelling presentations for senior stakeholders                                                           

  • Communication Excellence - clear, persuasive, and audience-appropriate in both written and verbal formats                                                                                                

  • Attention to Detail - rigorous in protecting brand consistency and quality   

  • Clear knowledge of marketing across various touchpoints - Knowing what kind of message is required for each platform and the ability to craft out nuances of a campaign to create assets tailoured for each touchpoint                                            

  • Translating insights into marketing objectives - Knowing how to prioritise and work with multiple stakeholders to crystallise what our communication objective needs to be                  

  • Proactive and accountable - Be self-motivated to work independently without needing constant supervision 

• Experience developing or supporting integrated marketing campaigns across multiple touchpoints (digital, social, retail, PR, media).

• Strong experience in multi-market or global projects, either through regional/global HQ roles or managing cross-country initiatives.

• Direct experience collaborating with agencies (creative, media, digital, research) and cross-functional teams (product, sales, digital).

• Experience establishing frameworks, governance models, or processes at global scale.

• Willing to work on a midshift to nightshift schedules, depending on business needs.

• Hybrid work setup.

Co nabízíme

• Hybrid work setup

• HMO upon hire

• Values-based culture

• Learning Opportunities

Ready to drive with Continental? Take the first step and fill in the online application.